We've been through it. Investor Relations always start with a few people getting together having a plan. Then pitching it to family or friends; maybe wealthier business people from the closer network.
Then to more known angel investors, possibly with the help of lawyers or investment bankers, and finally raising a seed round.
In the meantime promising employees shares, and forming business contracts based on handshake agreements with other friendly business owners.
Now that everything is rolling, how do we keep everybody in the loop?
We might have 15-25 employees, 5-10 investors from different stages, 1-3 business partners - and possibly 20-50 potential investors/business partners that we spoke to before.
Should we call them up all at once, or one-by-one? How often should we send them updates? Will they be friendly and help our business if we keep them in the dark?
Or, should we make a simple investor page, where they can stay on top of things without having to run after us?
It's your choice
Henrik Zillmer, Founder of Airhelp, a Y Combinator Company - @henrikzillmer
"Keeping track of over hundred investors while building a financial startup would never have been possible without pitchXO."-- Torben Pedersen, Co-Founder Capital Aid